January 2027 Cohort · Applications Now Open
12 weeks.
A different you.
The 12-Week Transformation
A premium, personalised coaching experience for those ready to take control of their body, health and performance.
Starts Monday 11 January 2027
Limited to 12 clients. Applications subject to approval.
The transformation
More than a training programme. A complete transformation.
You already have access to the gym. You might even train regularly. But are you getting the results you really want?
This is a structured twelve-week coaching experience designed around your goals, your lifestyle and your ambitions. Not another generic workout plan or restrictive diet — a personal approach that changes how you train, eat and live.
- Building lean muscle
- Reducing body fat
- Improving strength
- Developing consistency
- Building confidence
- Creating sustainable lifestyle habits
The coaching experience
Seven elements. One personal programme.
- 01
A personalised gym training programme
Written for you, your gym and your schedule — not downloaded from a template.
- 02
Individual nutrition guidance
Practical guidance shaped around how you actually eat and live.
- 03
Personal goal setting
Clear, personal targets agreed together at the start.
- 04
Weekly coaching and accountability
A weekly check-in that keeps you honest and moving forward.
- 05
Short, practical expert-led video lessons
Short lessons that explain the why, so the habits last.
- 06
Regular progress reviews
Planned reviews to measure progress and adjust the plan.
- 07
Direct access to your coach
Questions answered by your coach, not a help desk.
Why this is different
A gym programme tells you what to do. Coaching helps you do it.
Meet your coach
Joseph Arnold
A stronger body, and a better life to use it in.
Joseph's path into coaching began in professional football, until injury ended his playing career and sparked a lasting interest in how the body moves, adapts and grows stronger. He studied at the University of Bath, coached internationally in Australia and has worked in high-end fitness clubs before building his own private practice.
His approach is calm, personal and practical: understand the person first, then build a plan they can genuinely follow.
More about JosephThe investment
Your next 12 weeks start with a decision.
Your investment includes
- A personalised gym training programme
- Individual nutrition guidance
- Personal goal setting
- Weekly coaching and accountability
- Short, practical expert-led video lessons
- Regular progress reviews
- Direct access to your coach
Application · January 2027 Cohort
Apply for the January cohort.
Tell us a little about yourself. Applications are read personally, and the right candidates are invited to a complimentary Transformation Consultation.
Starts Monday 11 January 2027
Limited to 12 clients. Applications subject to approval.
Questions
Before you apply.
Who is the programme for?
People who already have access to a gym and want a structured, personal approach to losing body fat, building lean muscle and feeling stronger and more confident.
What happens during the 12 weeks?
You follow a personalised gym training programme with individual nutrition guidance, agree personal goals, check in for weekly coaching and accountability, watch short expert-led video lessons and complete regular progress reviews — with direct access to your coach throughout.
Do I need previous gym experience?
You need access to a gym. Your programme is personalised, so it is built around your current experience — mention it in your application and we can discuss it in your consultation.
What does the programme include?
A personalised gym training programme, Individual nutrition guidance, Personal goal setting, Weekly coaching and accountability, Short, practical expert-led video lessons, Regular progress reviews, Direct access to your coach.
How does the nutrition guidance work?
Guidance is individual to you, shaped around your goals and lifestyle rather than a restrictive diet. The detail is agreed with your coach once you begin.
What is the investment?
£897 for the complete twelve-week programme.
Can I pay monthly?
Yes — 3 monthly payments of £325 are available as an alternative to paying in full.
How do I apply?
Complete the application form on this page. Applications are reviewed personally, and if it looks like the right fit we will arrange a complimentary Transformation Consultation.
Your next chapter starts here.
Twelve weeks from now, you could be in a very different place. The decision to begin is yours.
Monday 11 January 2027 · Limited to 12 clients